The Importance of Amazon Keyword Research for Successful Selling
When selling products on Amazon, keyword research is crucial for success, much like following a perfect recipe. Done right, it helps your product reach the right people with the best search terms. But if you don’t handle this well, even a great product might not get noticed.
So, why is Amazon keyword research so important? It’s the key to making your product visible and driving sales. Without it, you risk wasting time and money. An Amazon report shows that most shoppers stick to the first page of search results, and many click on the first item they see. Effective keyword research helps you understand what people are searching for and positions your product accordingly.
Here are seven common mistakes beginners make in Amazon FBA keyword research:
1. Ignoring Keyword Research Tools
Many new sellers skip using keyword research tools to save money, but this can be a mistake.
Why it Matters:
- Find Hidden Keywords: These tools can reveal keywords you might not know about, helping you reach more people.
- Organize Efficiently: They make managing large lists of keywords easier.
- Identify Negative Keywords: Tools help you spot and avoid terms that could attract the wrong audience.
- Discover New Keywords: They can find fresh keywords that buyers are searching for.
Tip: Try free trials of these tools to see if they fit your needs before buying.
2. Using the Wrong Tools
Assuming Google SEO tools work for Amazon is a common error.
Why it Matters:
- Different Algorithms: Amazon’s search algorithm is different from Google’s, so using Google tools may give you incomplete data.
- Data Accuracy: Amazon-specific tools provide data that’s relevant for the platform.
Tip: Stick to tools made specifically for Amazon for better results.
3. Ignoring Marketplace Differences
Amazon operates in many countries, and keyword trends can vary between them.
Why it Matters:
- Keyword Competition: What’s popular in one marketplace might not be in another.
- Search Volume: Keywords might have different search volumes in different regions.
- Consumer Preferences: People’s preferences vary by region.
Tip: Always check keyword data specific to your target marketplace.
4. Relying Only on Automated Tools
Keyword research tools are helpful, but don’t ignore manual research.
Why it Matters:
- Data Variation: Different tools might give different data. Manual checks can ensure accuracy.
- Unique Keywords: You might miss some keywords if you only use tools.
- Tailored Metrics: Manual research helps you evaluate keywords based on your specific goals.
Tip: Use tools for initial research and then manually verify and refine your keywords.
5. Focusing on Short Keywords
Short, generic keywords are highly competitive.
Why it Matters:
- High Competition: Short keywords face lots of competition.
- Relevance: Long-tail keywords (e.g., “blue sweater for men”) attract more specific and relevant traffic.
Tip: Look for longer, more specific keywords to reduce competition and attract more relevant shoppers.
6. Ignoring Negative Keywords
Negative keywords are important for refining your targeting.
Why it Matters:
- Better Targeting: Negative keywords prevent your ads from showing to irrelevant users.
- Cost Efficiency: Helps avoid spending on clicks that don’t lead to sales.
- Improved Relevance: Ensures your ads reach interested users.
Tip: Regularly review and update your negative keywords to keep your ads effective.
7. Using Irrelevant Keywords
Adding irrelevant keywords can hurt your performance.
Why it Matters:
- Misleading Clicks: Irrelevant keywords can lead to clicks that don’t convert.
- Wasted Money: You waste ad spend on users who aren’t interested in your product.
- Lost Focus: Time spent on irrelevant keywords is time not spent on effective ones.
Tip: Carefully select keywords that are relevant to your product and audience.
Conclusion:
Even experienced sellers can make these mistakes, so don’t be discouraged. Use these tips to refine your approach and improve your Amazon FBA selling strategy.
