If you’re an Amazon seller, you’ve probably spent plenty of time trying to navigate the old Seller Central dashboard. It wasn’t the easiest to use, and finding key information often took longer than it should have. But now, Amazon has launched a new, improved dashboard—the Next Gen Selling dashboard—and it’s definitely a big improvement.
Let’s dive into what’s new and why this update is such a game-changer for Amazon sellers.
What’s New in the Next Gen Selling Dashboard?
1. Clickable KPIs
One of the biggest changes is the way key performance indicators (KPIs) are displayed. In the past, tracking your most important numbers, like sales and customer returns, was tricky. Now, the KPIs are clickable. This means that instead of just seeing a number, you can click on it to get more details and understand why something is happening.
For example, if you see a sudden drop in sales, you can click on that sales number to learn more about what might be causing the dip.
2. Drag & Drop Dashboard
The new dashboard also lets you drag and drop the charts and tables you care about directly onto your homepage. Want to see how your conversion rates have been doing over the past year? Just drag that chart to your dashboard! This makes the dashboard much more personalized and helps you see the most important data right away.
No more wasting time looking for the charts you need. You can create a setup that works for you!
3. Easier Date Tracking
Tracking trends and performance over time just got easier. Instead of manually entering start and end dates, you can now select options like “Last 7 days,” “Last 30 days,” or “Last 3 months” with just a click. This makes it much quicker to compare your performance over different periods and spot trends.
4. Cleaner, Simpler Design
The new layout is more compact and intuitive, meaning it’s easier to navigate. It might take a little time to get used to, but once you do, you’ll find it much easier to focus on what matters most. The dashboard is more like an all-in-one command center, where you can access everything you need quickly.
This update feels like Amazon is finally making Seller Central feel like a tool that’s built to work for you!
5. Some Bugs to Fix
While the update is mostly great, there are a few bugs here and there. Don’t worry, though—Amazon is aware of them and will likely fix them soon. Despite a few minor issues, the overall update makes the experience much better than before.
Why This Update Is Important for Sellers
The new Next Gen Selling dashboard makes it much easier to manage your Amazon business. The changes help you focus on the data that matters most to you, whether it’s sales, conversions, or customer feedback. The new layout is cleaner, and the interactive KPIs let you dive deeper into the data you need to make better decisions.
The drag-and-drop feature is especially helpful, letting you customize your dashboard so you can track the information that’s most important to you without scrolling through different sections.
Plus, the easier date range options will save you time and help you track trends much more effectively.
Looking Ahead: More Improvements Coming
While the dashboard is already much better, there’s a good chance that Amazon will continue to make improvements over time. The bugs will likely be fixed soon, and we may see more features added in the future to make Seller Central even more user-friendly.
Conclusion: A Big Step Forward
The Next Gen Selling dashboard is a huge improvement for Amazon sellers. It’s faster, easier to use, and gives you more control over how you view and track your data. Though there are a few bugs to work out, the update overall makes it much easier to run your business on Amazon.
If you haven’t tried the new dashboard yet, now’s the time. With this update, Amazon has made it easier than ever to manage your sales, track performance, and grow your business.
