Ever get a weird code on Amazon saying your barcode doesn’t match the brand? That’s Error Code 5461. Basically, Amazon wants to make sure you’re selling what you say you’re selling. They have a system where brands register their own barcodes, so if you try to list a Nike shoe with a random barcode, it won’t fly.
Here’s how to fix it:
- Don’t put the brand name in the brand field (if it’s not yours): Amazon wants to avoid confusion for shoppers. Since you’re not the brand itself (like Nike), leave the brand field blank. This tells Amazon you’re not trying to claim the brand as your own. Instead, put your own business name in the designated field. This clarifies who you are as the seller.
- Mention the real brand in the description: Even though you can’t put the brand in the brand field, honesty is key! In the product description area, clearly state the actual brand of the product. For example, if you’re selling a Nike shoe, write “This is a genuine Nike Air Max 2024 running shoe…” in the description. This transparency helps potential buyers know exactly what they’re getting.
- Double-check the barcode: Barcodes are like unique fingerprints for products. Make sure the barcode you have for the item matches the official barcode assigned to that specific brand by a trusted organization like GS1. There are online barcode checkers you can use to verify this information. Using the wrong barcode can trigger Error Code 5461 again.
- Make sure everything matches: Be a detective! Ensure that the brand name on the physical product, the brand associated with the barcode, and the brand you mentioned in the description all perfectly match. Any inconsistencies will raise red flags for Amazon.
- Fix your listing: Now that you’ve identified the mismatches, it’s time to update your product listing on Amazon. Edit the listing to reflect the correct brand information in the description and remove any brand name from the brand field (if it wasn’t yours).
- Resubmit!: Once you’ve made the changes to your listing, submit it again for Amazon’s review. This is like giving them a corrected version of your exam paper.
- Sync your channel (optional): This step depends on how you manage your listings. If you’re using listing software or a third-party tool, syncing your channel ensures that the updated information gets pushed to Amazon seamlessly.
By following these steps and ensuring your brand and barcode information are all in sync, you should be able to resolve Error Code 5461 and get your product listing approved on Amazon.
Conclusion:
Fixing Error Code 5461 boils down to playing by Amazon’s rules for brand accuracy. Since they have a Brand Registry system, avoid putting a brand name you don’t own in the brand field, but clearly mention it in the description. Double-check your barcode matches the official one for the brand, and make sure all brand mentions are consistent throughout your listing. Update your listing with the correct info, resubmit it to Amazon, and consider syncing your channel for a smooth update. By following these steps, you’ll ensure your brand and barcode information are aligned, preventing Error Code 5461 and getting your product listing live on Amazon.
