Welcome to a detailed comparison of Helium 10 and Jungle Scout! Recently, I did a study to see which tool provides more accurate search volume data for Amazon products. The results were eye-opening: Helium 10 had an impressive 93.5% accuracy, while Jungle Scout was only 41.9% accurate.
Read on to learn why search volume matters for Amazon sellers and how these tools stack up.
Why Search Volume is Important
Search volume tells you how often a keyword is searched on Amazon. This information is crucial for:
- Optimizing Your Listings: You need to pick the best keywords to include in your product listings. Higher search volume means more people are searching for those keywords, so they’re usually more valuable.
- Advertising on Amazon: If you’re running ads, you want to focus on keywords with high search volume to get the most traffic. If your budget is tight, you might choose mid-tier keywords instead.
- Comparing with Competitors: By analyzing search volume, you can see how your keywords stack up against those of your competitors. This helps you understand where you stand in your niche.
How Search Volume is Estimated
Search volume data can be calculated in different ways:
- Normalized Searches: Counts each unique search query only once, giving a clearer picture of actual user interest.
- Denormalized Searches: Counts each instance of a search query, even if it’s from the same user multiple times, which can inflate numbers.
Helium 10 uses normalized searches, while Jungle Scout and other tools may use denormalized searches. This difference can lead to variations in data accuracy.
Comparing Helium 10 and Jungle Scout
I compared search volume data from both tools using 31 keywords, checking them against Brand Analytics and Search Query Performance (SQP) for reference.
Helium 10: Was highly accurate, matching the keyword order from Brand Analytics 93.5% of the time.
Jungle Scout: Had a lower accuracy rate of 41.9%, with many keywords in the wrong order. Their method of estimating monthly search volume from weekly data led to discrepancies.
What Does This Mean?
- Helium 10: Offers more reliable search volume data, which can help you make better decisions about which keywords to focus on.
- Jungle Scout: While useful, it showed less accuracy, especially in how it estimates search volume.
Conclusion
The study showed that Helium 10 is more accurate than Jungle Scout when it comes to search volume data. Accurate search volume is essential for optimizing your listings, running effective ads, and understanding your competition.
If you’re serious about succeeding on Amazon, Helium 10’s precise data can give you a significant advantage. Thanks for reading, and stay tuned for more insights on Amazon selling!
— Bradley Sutton, Director of Training & Chief Evangelist at Helium 10
