Starting today, Amazon is changing the rules for product titles, and it’s important for sellers to understand these new guidelines. Here’s what you need to know:
What’s Changing?
- 200 Character Limit (Including Spaces)
- Amazon will now limit product titles to 200 characters, including spaces. You’ll need to be more careful about what you include in the title to stay within this limit.
- No Special Characters (Unless in Your Brand Name)
- Special symbols like !, $, {}, or others won’t be allowed in titles unless they are part of your brand name. So, if your brand name has an exclamation mark, that’s fine, but avoid using unnecessary symbols in the rest of the title.
- No Repeating Words
- You can’t repeat words more than twice in a title. For example, writing “Bluetooth Bluetooth Speaker” is not allowed. But common words like “and,” “the,” or “with” can be used more than twice.
- Amazon Will Help You Fix It
- If your title doesn’t follow the new rules, Amazon will notify you and suggest a fix through the Review Listing Updates feature. If you don’t make the changes within 14 days, Amazon will update it for you.
Why Does This Matter?
These changes are meant to make product titles clearer and easier for customers to read. When titles are simple and easy to understand, it helps Amazon’s search system show your product to the right buyers. It also means customers are more likely to click on your product and buy it if they know exactly what it is.
What Should You Do?
- Check Your Listings: Go through your product titles and make sure they fit the new rules.
- Be Clear and Short: Use the 200 characters wisely. Include the most important information like product type, size, color, and brand, but avoid extra words or symbols.
- No Special Characters (Unless It’s Your Brand): Stick to basic text, and only use symbols if it’s part of your brand name.
- Don’t Repeat Words: Make sure you don’t repeat words too many times unless they’re small words like “and” or “the.”
Conclusion:
It’s important to make these changes now to avoid any issues with your listings. By following the new rules, your products will be easier to find, and customers will have a better shopping experience. Make sure to check your product titles and share this update with other sellers so everyone stays prepared.
