Quick Update for Apparel and Accessories Sellers on Amazon
Hey sellers! Got a quick tip that’s perfect for anyone selling apparel or accessories on Amazon. One of the biggest challenges we face is making sure customers pick the right size. Misunderstanding sizes can lead to high returns and unhappy customers, which nobody wants.
The New Feature You Need to Know About
Amazon has introduced a cool feature in the Product Detail Page (PDP) that makes it easier for brands to communicate their size charts. If you’re a Brand Registered brand, you can now add size charts directly to your product listings using a new self-serve tool. This is a game-changer for making sure your customers pick the right size the first time.
Why This Matters
Clarity on Measurements
This feature allows you to provide clear measurements and size mappings (like UK to US sizes) right on the product page. Customers can see exactly what size they need, which reduces the guesswork and makes them more confident in their purchase. When customers have accurate size information, they’re less likely to order the wrong size and more likely to be satisfied with their purchase.
Reduced Returns
When customers get the right fit the first time, it means fewer returns for you. Returns can be a hassle, costing you time and money. Lower returns mean fewer worries about return fees and happier customers overall. Plus, fewer returns mean you can maintain better inventory control and reduce the logistical burden of processing returned items.
Efficiency
You can save a ton of time by editing and uploading your size charts for up to 1,000 ASINs at once. This bulk upload feature is a massive time-saver. Instead of updating each product individually, you can make the changes all at once, freeing up your time to focus on other aspects of your business. This is especially useful if you have a large catalog of products.
How to Get Started
Here’s a quick guide on how to start using this feature:
- Head to Seller Central: Log into your Seller Central account.
- Navigate to the Catalog: Go to the ‘Catalog’ drop-down menu.
- Select ‘Add Size Charts’: Click on ‘Add size charts’ to start uploading your size charts.
Final Thoughts
Adding size charts directly to your product listings is a simple yet effective way to reduce returns and improve customer satisfaction. By providing clear and detailed size information, you make it easier for your customers to choose the right size, leading to fewer returns and happier customers. So, take advantage of this feature and make sure your size charts are up to date!
