Selling on Amazon is always changing, so it’s important to use the latest tools to be successful. Amazon’s new automatic advertising campaigns can help you pick the right keywords to target and set the right prices for your ads, all without a lot of work from you. Let’s see how this can help you sell more stuff on Amazon!
Finding Gold in Your Ads: Amazon’s New Keyword Feature for Sellers
Amazon just added a helpful tool to their automatic advertising! This feature helps you find the best keywords people are using to search for products like yours. With these keywords, you can improve your manual advertising campaigns by targeting the right audience and potentially getting your ads seen by more shoppers.
Picking Your Keywords: Using the New Feature Step-by-Step
To find those golden keywords, head over to the “Search Terms” section in your automatic advertising campaigns on Amazon. This is where you’ll see all the words people used to search for products that led them to your ads.
Here, you can pick keywords that seem to be working well. You can either choose them yourself based on how well they’re performing, or you can use Amazon’s handy “Suggested Keywords” filter to get some recommendations.
Adding Your Top Keywords to Manual Ads Once you’ve found those great keywords from your automatic campaigns, it’s easy to add them to your regular, manual advertising campaigns. With this new feature, you can choose the exact ad group where you want to use the keyword. This ad group should be for the same product (identified by its ASIN number) that was performing well in the automatic campaign.
Fine-Tuning Your Keywords for Maximum Impact
After picking the ad group for your top keyword, you get to customize how it works in your manual campaign. Here’s what you can do:
Match Type: This lets you control how closely your keyword needs to match a shopper’s search. You can choose Exact Match (only shows your ad for searches using the exact phrase), Phrase Match (shows your ad for searches with the phrase and some extra words), or Broad Match (shows your ad for searches related to your keyword).
Bid Price: This is how much you’re willing to pay each time someone clicks your ad. You can set a specific bid price for this keyword to fit your overall advertising budget.
Cleaning Up Your Ads: Blocking Unwanted Searches
This new feature also lets you do something sellers have been doing for a long time: blocking bad keywords. Amazon calls this “negating” a search term. This means you can make sure your ads aren’t showing for searches that aren’t relevant or aren’t converting well. This helps keep your campaigns focused and can improve your results.
Amazon Listens: Why This New Feature is Seller-Friendly
By letting you block bad keywords, Amazon shows they understand how sellers advertise. They know every seller has different goals, and this feature gives you the power to fine-tune your campaigns exactly how you want. You can focus on the keywords that are bringing you sales and block the ones that waste your money.
The Final Word: Why This New Amazon Feature is a Win for Sellers
This new automatic advertising feature on Amazon is a game-changer for sellers. Here’s why:
Find the Best Keywords: It helps you discover the words shoppers are using to find products like yours.
Boost Your Manual Campaigns: You can easily add these winning keywords to your regular advertising campaigns, making them more targeted and effective.
Block Bad Searches: No more wasting money on ads for irrelevant searches! You can block keywords that aren’t converting well.
Seller-Friendly Tools: Amazon understands that every seller has different goals. This feature gives you the control to customize your campaigns for maximum impact.
By using this new feature, you can find the right keywords, target the right audience, and ultimately sell more on Amazon!
