As we enter the busy holiday season, it’s important to make sure your online listings are safe and ready to go. This time of year can either be a big opportunity for sales or a scary disaster if you’re not prepared. Let’s look at some simple do’s and don’ts to keep your listings secure!
The Risks of Q4
The holiday season brings a lot of shoppers, but it also comes with risks. Your listings might lose visibility, face compliance issues, or even get removed. Here are some things to avoid and some steps you should take to protect your business.
❌ DON’T:
1. Ignore Early Warnings
When you see minor issues with your listings, like compliance notices or drops in visibility, don’t brush them off. These are warning signs that need your attention. Ignoring them can lead to bigger problems later.
Tip: Regularly check your listings for any alerts from Amazon so you can fix issues quickly.
2. Delay Your Prep
If you wait until the last minute to update your listings or fix compliance issues, you’ll only add stress and make mistakes. It’s best to prepare well before the busy season hits.
Tip: Start reviewing and updating your listings now to ensure everything is ready.
3. Use Old Strategies
What worked last year may not work this year. Relying on old keyword strategies or advertising methods can put you at risk of compliance problems.
Tip: Look up current trends and Amazon policies to adjust your strategies for the best results.
☑️ DO:
1. Fill Out All Listing Attributes
Make sure every part of your listings is complete. Incomplete listings can lead to problems like hijackers. Having detailed and compliant content helps keep your listings active.
Tip: Regularly review your listings to ensure everything is filled out correctly.
2. Lockdown Your Listings
Secure your listings by making sure they have the right attributes. This will help prevent unwanted changes from other sellers or Amazon itself.
Tip: Check your backend data to confirm everything is optimized and compliant.
3. Check Your UPC/GTIN Compliance
Make sure your product codes match Amazon’s rules and the GS1 database. This helps avoid having your listings suppressed during the busy season.
Tip: Audit your product codes before the holiday rush starts.
4. Upload Real-World Images
Use high-quality, accurate images for your listings. Make sure they comply with Amazon’s guidelines. Good images can help prevent listing removals and delays in fixing issues.
Tip: Consider adding lifestyle images to attract more customers.
5. Use Our Q4 Listing Protection Service
With so much to do, it’s easy to forget something important. Our Q4 Listing Protection Service keeps your listings safe 24/7 during this busy season.
Tip: Sign up for our service to ensure your listings are fully protected, allowing you to focus on increasing sales.
Conclusion
The key to a successful Q4 is being prepared and paying attention to details. By following these simple do’s and don’ts, you can reduce risks and improve your listings. A little effort now can help you avoid problems later. Let’s make this holiday season your best one yet, without the scary surprises! 🎃
