When selling on Amazon, it’s crucial to know how your products are performing. One of the best ways to do that is by tracking your product rankings. Many people only track organic (free) and sponsored (paid) rankings, but there are other important rankings to watch. Tracking all these types can give you a fuller picture of how your products are doing and help you grow your sales. Let’s break down the different types of Amazon rankings you should track.
1. Organic Rankings
Organic rankings show where your product appears in search results without any paid ads. This is based on how relevant your product is to the search terms customers are using.
Why Track Organic Rankings?
- No Cost: Organic ranking means you’re getting visibility without paying for ads.
- Sustainable Growth: If your product ranks well organically, it’s a sign that it’s attracting customers on its own.
- Better SEO: Tracking organic rankings helps you see if your product titles, descriptions, and keywords are working.
2. Sponsored Rankings
Sponsored rankings are for paid ads like Sponsored Products. These are the products that show up in search results or on product pages because you’re paying for them to appear there.
Why Track Sponsored Rankings?
- Paid Visibility: Sponsored rankings can help your product get noticed at the top of search results, even if your organic ranking is low.
- Ad Effectiveness: By tracking these rankings, you can see which ads are working best and where you need to make adjustments.
- Better ROI: You can measure how much you’re earning from your ads compared to how much you’re spending.
3. Frequently Viewed Rankings
This ranking shows which products are often viewed by shoppers in a specific category or search. These are based on what people are browsing, not necessarily buying.
Why Track Frequently Viewed Rankings?
- Customer Interest: It tells you which products are catching the attention of potential buyers.
- Increased Traffic: Products that get a lot of views may drive more visitors to your product page.
- Trend Spotting: Tracking which products are frequently viewed can help you spot emerging trends.
4. Headline Search Ads Rankings
Headline Search Ads, also known as Sponsored Brands, appear at the top of search results. These ads highlight your brand and show multiple products in an ad.
Why Track Headline Search Ads Rankings?
- Brand Awareness: These ads are great for promoting your brand and products.
- Targeted Reach: You can target specific keywords to reach your ideal customers.
- Competitor Insights: By tracking your ad performance, you can see how you stack up against competitors.
5. Today’s Deals Rankings
“Today’s Deals” shows limited-time discounts and offers, like Lightning Deals or Deal of the Day. Products listed here get a temporary boost in visibility because of the time-sensitive nature of the deal.
Why Track Today’s Deals Rankings?
- More Exposure: Deals can bring a lot of traffic and sales in a short time.
- Sales Boost: Participating in deals can significantly increase your sales volume.
- Performance Tracking: You can evaluate how well your product is doing during a promotion and adjust for future deals.
6. Video Rankings
Amazon also allows sellers to upload product videos, customer reviews with video, or video ads. Video content helps customers get a better idea of what they’re buying.
Why Track Video Rankings?
- Better Engagement: Videos can increase customer interest and conversions by showing your product in action.
- Higher Visibility: Amazon may rank products with good video content higher in search results.
- Customer Trust: Videos, especially customer reviews, build trust and give buyers more confidence in their purchase.
Conclusion: Why Tracking All These Rankings Helps Your Business
Tracking only organic and sponsored rankings is helpful, but to get the full picture of how your product is doing on Amazon, it’s important to track all the different ranking types.
By keeping an eye on:
- Organic rankings (free search results),
- Sponsored rankings (paid ads),
- Frequently viewed products,
- Headline search ads,
- Today’s Deals
- Video content,
you can get a better understanding of how visible your products are, how well your ads are performing, and where there’s room to grow. This helps you optimize your listings, improve your ads, and stay ahead of the competition.
